Fun Social Media Contest Ideas

Contests are an easy way to build brand awareness, boost social media engagement and reward your current followers while simultaneously gaining new followers.  Here are a few ideas that are known to work and have an excellent ROI.

#1 Dog Photo Contest

Take advantage of what people love to do – post photos of their pets!

Cutest, funniest or scariest dog photo – the picture with the most likes is the winner.

#2 Tag a Friend Sweepstakes

The best way to spread the word about your brand and reward those for sharing!

# 3 Selfie Contest

People love taking selfies – give them a good reason to take one and the opportunity to win a prize.

#4 Caption Contest

The most overlooked user generated content.  Run caption contests to crowdsource new menu items, locations, slogans and more.

#5 Quizzes

Make it fun!  If you sell cheese ask them to identify types of cheese.  If you sell beer ask them to answer questions about beer history.

#6 Vote Contest

Let them voice their opinions and be heard!

#7 Design Contest

Just one more way to share opportunities with your followers.  Let them lend a hand in your brand.

#8 Referral Contest

Send out the word by rewarding entrants with more entries to win when they help promote your brand.

#9 Share a Photo Using Brand Product

A spin on the selfie contest but request a photo of them using your product.  They will get creative!

#10 Pick New Item Contest

If you have a store and can’t decide which product to sell go straight to the consumer and they will thank you for it!

#11 Holiday Photo Contests

People love dressing up for Halloween, BBQ’ing on the 4th, and decorating Christmas trees so reward them for having the best costume, the best food pic on the grill, or the best Christmas home decorations.

#12 Like, Share and Guess to Win

In a ‘Guess to Win Contest’ try posting a picture of a jar of jellybeans and ask them to guess how many beans are in the jar – seems like an old game but people still love the challenge.  How many lbs of cheese is in the pic?  How many bottles of beer are in the brewery?

Best Chrome Extensions for Marketers

Bitly      (by Wilson)

  • Quickly and easily shorten links and share them on social media.
  • Reduces characters in Twitter posts.
  • Tracks and monitors link analytics.

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BuzzSomo

  • Shows metrics such as number of social shares and backlinks
  • Monitor your own posts or perform competitor analysis.

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Pinterest

  • Save items onto your Pinterest boards
  • Shows all pinnable items on each website

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Save to FB

  • Bookmarks items anywhere on the web to Facebooks Save page

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Instagram

  • Keep tabs on notifications without having to check your phone

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Lightshot

  • Screen capture extension with photo editing in your browser

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Giphy

  • Grab a GIF from Giphy’s database and add to social media posts

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OneTab

  • Put multiple URLs into a single tab for easy research references

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Grammarly

  • Checks spelling and grammar while typing anywhere in the browser

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StayFocusd

  • Budget your time on specific websites and set daily time limits

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Mashable

How to market with Snapchat 

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  • Snapchat has 100 million daily users and 7 billion daily page views which means it is one of the top social media channels.
  • The question posed is how do you use it to showcase your own product or service?
  • Sometimes it’s a lot more fun to watch marketing in action than to read about it
  • This list showcases 50 snapchat gurus, their industry and how they market

I followed every guru and watched their snaps.  The similar theme amongst all of them is they show personality.  The days of perfection are long gone and millennials embrace natural personality and style.  They want to see brands with realness.

My last question is how do I get a hold of the new snap glasses to free up my hands and make recording videos more convenient???

Article: Top 50 on Snapchat

 

How brands make us love them

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The courting phase

  • With so much digital content at our fingertips, it’s hard to capture AND keep viewer attention.
  • VIDEO CONTENT can harness their attention because it connects on all fronts of  motion, sound, and sight.

Data is like Dating 

  • Data gives brands an opportunity to understand our passions, preferred times of the day and learn about the needs of their audience.
  • Brands that pay attention to how people use their products allows them to solve consumer problems.

The connection

  • The best way to spend more time in the hands of the audience is through mobile devices. Mobile ability keeps people happy.

Keep it interesting

  • Every relationship needs to evolve to avoid being stagnant.  The same goes for branding.  Do you want to marry someone that grows old with you or grows apart from you?  Feedback is important to keep each other fulfilled.

Building relationships are the key to successful marketing.  How will I continue to build mine?

Article: How brands make us love them

 

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Branding with Virtual Reality

  • Virtual reality is the next big thing.  Google and other media companies are investing large amounts on VR.
  • How should marketers plan ahead for this technology breakthrough?
  • VR allows the ability to zoom in and experience branded content while viewing a story and then return to the main storyline.
  • Since viewers have the option to choose how in-depth they want to explore this interactive content 30-second ads will not be efficient.
  • Video ads with captivating, immersive stories are necessary.
  • Marketers that can create the best user experience will end up on top.
What classes do I need to take to start building these skills?  Creative writing?  Story-telling?  Video Design?

Article: Branding with Virtual Reality

Tips for Marketing on Instagram

  • Always include a few hashtags but not too many
  • Use brand specific hashtags AND general hashtags
  • Use trending hashtags if they fit with your brand
  • Monitor your brand hashtags
  • Share your followers’ photos with permission and use @mention
  • Like & Comment on followers photos
  • Feature fun videos of your work and employees
  • Build pre-launch momentum
  • Ask questions and fill-in-the-blank posts
  • Make it Fun and Be Creative!

Follow @Media.Rich for more marketing ideas!

Real Estate Infographics

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A very popular marketing method for real estate agents include market updates.  Infographics are a great way to provide a ton of information without putting viewers to sleep.  These can be posted on social media platforms, embedded into emails or printed and sent through snail mail.

Benefits of posting infographics vs articles:

  • Catches the eye
  • Easy to read
  • Useful information

Check out these posts for more information on real estate related infographics:

Savvy Gen Y’s New & Innovative Ways to Buy Real Estate Infographic — LJ Hooker Real Estate Mandurah

[Infographic] How Supply and Demand Impacts the Real Estate Market — Pam Zentner, Atlanta ITP Dream Homes

8 Epic Apps For Real Estate Agents [INFOGRAPHIC] — Tina Jent-Fodor